As the market for iPhone, iPad, Android, Blackberry and Windows Mobile applications warms, more and more companies pay most of their investments to this “next big mobile app idea” and focus. Here are the five most important points of developing mobile applications.
1. Analysis of business case:
If you have an idea that could make a good mobile application, you must first research if another application on the same idea/similar already exists. Define how you can differentiate and improve your idea. Consider if there is a need for the application that you plan to develop. In addition to the validation of your concept, assess whether the development of this application is a good fit for your business strategies, management, and if you can’t recoup the investment in developing this application.
2. Target audience:
If you are developing an application for your internal use in the business, the use by other companies or the use by consumers, you should have a good understanding of the who is your target audience. This will help make decisions and design technology for your application. If you are targeting a global audience, you may also consider making your mobile application multilingual.
3. Selection of technology:
With mobile client applications, you cannot develop a single application that can run on all mobile platforms. Each of the mobile platforms is different and running only applications are developed on specific technologies.
So if you are developing an iPhone application, you cannot run the same application on Android, Blackberry or Windows Mobile platforms. This is why it is important that before you start developing applications, you select a mobile platform for your application. If your plan includes the development of the application for multiple mobile platforms, make sure you architect your application correctly to reduce costs and initial and ongoing development efforts.
More importantly, determine if you need to develop mobile client applications that are the specific platform or a mobile Web site and web applications that are universal and to do work on all smartphones.
4. Timing:
When there are thousands of companies trying to tap into the growing mobile applications market, it is essential that proceed you with your project of mobile development promptly. Otherwise, there is a chance that someone else may beat you to launch an application with a similar concept and that it could quickly tap into your potential customer base. When it comes to launching a mobile application, good timing is essential to maximize the return on investment.
5. Prize:
Just like any other product, you need to make sure that the price of your mobile application is right. Research on the price of other similar applications, determining how valuable is your application will be for consumers and to determine your total cost of ownership for the construction, launch and maintain your application. Consider giving your mobile applications for free or at a price reduced for a short period to attract more buyers.
Bonus point:
Marketing – after the launch of your application, it is important to market them and improve its visibility to your target audience. Without the efforts of marketing, your application can get buried under the pile of thousands other applications hurt its revenue potential. Your application on the sites of social media marketing, search.
