Search Engine Optimization is critical for both business owners and marketers. An optimized web page even if it’s just a blog helps to drive more traffic to your website, and makes your brand known to a wide array of people. Your ideal customer may not always be looking for your product or service directly, but might want to know about it before going ahead to buy anything.
Although it’s obvious that blog content helps with SEO, Google’s numerous algorithm tweaks might make writing the correct kind of blog content difficult if you don’t know where to begin. Some blog ranking indicators have weathered the test of time, while others are outdated. Here are a few of the top-ranking criteria that can affect blog SEO both directly and indirectly.
actors Affecting the Search Engine Optimization of Your Blogs
1. Dwell Time
Although dwell time is an indirect ranking element for Google, it is an important aspect of the user experience – and we all know that when it comes to SEO, the user experience is considered to be the king. The time duration a reader spends on a page on your blog site is referred to as dwell time.
Dwell time is measured from the time a visitor clicks on your site in the SERP to the time they leave the website. This metric tells search engines like Google how useful your material is to readers in an indirect way. It stands to reason that the more time users spend on the page, the more relevant it becomes to them.
However, there’s a reason this statistic is only used as a proxy for SEO – it’s entirely subjective. Your content approach is unknown to search engine algorithms. Short-form content that takes only a minute or two to read could be the core of your blog. To provide the best reader experience, you might put relevant information at the beginning of your blog entries, which means less time spent on the page. Yes, dwell time has an impact on SEO, but don’t edit your content to change this metric if it doesn’t fit your content strategy.
2. Page Loading Time
We just noted that visual components on your site might affect page speed, but that’s not the only factor to consider. Overuse of plugins and unnecessary code can also contribute to a sluggish blog site though removing garbage code can improve page speed. Check out HTML-Cleaner if you’re not sure how to detect and delete garbage code. It’s a simple tool that doesn’t require any coding expertise. It simply displays the superfluous code and allows you to delete it with a single click.
I also propose making a list of the plugins on your blog site. Determine which are required to keep your blog running on a daily basis and which were installed as a temporary remedy. You should avoid plugins that are just a ‘good to have’ thing. You may eliminate the unused among them and improve your site’s overall speed. And we know speed is a ranking factor for google to consider.
3. Responsiveness to Mobile Devices
In the United States, mobile devices account for more than half of Google’s search traffic. On a smaller scale, your blog site may follow the same pattern. There’s no getting around it: optimizing your blog for mobile will have an impact on your SEO stats. But, exactly, what does it mean to “optimize” a website for mobile?
Most premade site templates are now mobile-friendly, so all you’ll have to do is change the size of a CTA button here and there. Then, using your Google Analytics dashboard and a mobile site performance test on a regular basis, keep an eye on how your site is performing on mobile. Your search console will keep giving you warnings about mobile errors.
4. Indexing Date
The goal of search engines is to give the most up-to-date and accurate information possible. To determine what is relevant and accurate search engines use on what date the search engine indexes the content. A search engine detects stuff and adds it to its index, which is referred to as indexing. When a user searches for terms related to the indexed page, the page can be fetched and presented in the SERP.
Is the date the content was indexed the same as the date it was released, you might wonder?
If you submit a blog post for the first time, it’s likely that a search engine crawler, such as Google, will index it the same day. However, content can be backdated for a variety of legitimate reasons, such as archiving data or revising a few sentences.
Implementing a historical optimization approach is one way to favorably influence this SEO element. This method works best for blogs that have been around for a while and have a decent amount of content. You may greatly improve your blog SEO without writing a lot of new material by upgrading past pieces with new insights and data. Crawlers will reindex the page, taking into account the new material, and give it another chance to rank in the SERP.
5. Recent Past Data
Recent data should be incorporated in blog entries as another indirect SEO ranking element. Recent data provides visitors with timely and accurate information, resulting in a great reading experience. You’re informing the search engine that a link to a reliable site with original, up-to-date data is useful and relevant to your viewers when you add a link to it (which is an added advantage for that other site).
You’re also indicating to the search engine that this type of data is relevant to the information you’ve published in some way. Your readers will grow to love the material over time, as seen by other indicators such as increased time on page or a lower bounce rate.
Over to You
Implementing these 5 basic optimization techniques on your blog can vastly improve your overall website ranking and fetch you a lot more traffic than usual. As you know, SEO is a set of different small activities done persistently that will have a great impact on your overall site health, and improve traffic.
