90% of us are visual beings. So, calling ourselves visual creatures is not a bad idea at all. According to several studies, we process visuals 6000 times faster in comparison to text. And therefore we can see a deep effect on what we do, what we feel and more specifically what we are. Also, it may quite interest you to know that people can remember more than 2000 pictures with at least 90 % accuracy. Therefore, as a business owner if you know the potential of using effective graphics then nothing can stop you from achieving the objectives in no time.
“They say a picture is worth more than a thousand words.” But how many of you implement the saying? I guess not many because I have come across people who tend to ignore the aspect of web designing while creating a website considering it just as a mere piece of aesthetics. But one needs to understand that graphic design is way beyond that; in fact, it is a form of communication between your business and your audience. Right from the beginning to the end effective graphics have now become the need of the hour in every stage of the marketing funnel; whether you are informing or enlightening or even persuading to purchase (or take the desired action). Some of the crucial benefits of graphics include:
⦁ Clarifies concepts
⦁ Reinforces understanding
⦁ Facilitates the assimilation of new knowledge
⦁ Identifies erroneous concepts quickly
In the present competitive environment, graphic designing plays a very crucial role. Almost every field right from online marketing to magazine layout can be benefited from graphic designing; the only condition required is it has to be effective or else you may have a lot to lose!
#1 A Fair chance to create the first impression
Every business would like to make a lasting impression and graphic design can successfully aid you in this. It is said that the very first moment when a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. Right from your website to a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging, these areas are the ones where a prospect encounters for the very first time.
Now when someone hears about your brand for the very first time, it is quite obvious that they are most likely to do some preliminary search on your website and business. So making the most out of that opportunity is your call. Think, what does your website homepage say about your brand? Are there any bright, cheery colors with whimsical fonts or are you using any sleek professional design elements with gray and silver hues?
#2 Consistency
Any business wanting to create credibility knows the true significance of graphic designing. The more content you provide; accurate one, the more you will be able to gain the trust of your end-users. Eventually, they will start to regard you as an expert in your field.
Imagine a situation when you are walking in the park and see a group of kids playing basketball. One is taking a 3 point shot. Although, it was a great shot will you think he is an avid player just because he got one basket? I mean there are chances of him being just lucky. Now in case if you happen to see the same player sinking 20 shots in a row then you might believe. The same goes for your business website marketing. Consistency creates credibility.
Creating content that helps someone solve a problem or relieve a pain point; chances are pretty much high of them most likely to turn to you whenever they need help.
#3 Creativity kills competition
Last but certainly not the least, creativity does act as your trump card to abolish competition. I mean using free online design tools certainly doesn’t allow you to create quality. This low barrier to entry in the content creation world is a good thing for those looking to build a brand; it does, however, come with the lofty price of new competition. So what you need to do is, you have got to be creative!
Come up with something that approaches an idea, solves a problem or inventively relieves some common pain points. Here graphic design plays a very crucial role. It can be used to empathize with the audience by literally showing the audience what life would look like and feel like with pain point x solved by your product, service, or advice.
Certain Graphic Design Techniques That Can Give Your Website A Cutting Edge
Precision- This point means there needs to be a clear indication of what the product is and who it is from at a glance.
True Representation- Lying to the customer won’t take you anywhere. Packing is said to be effective only when you can present it in a precise manner as your product. Like it or not, there is room for a ‘face-lift’ but don’t advertise what you are not selling.
Authentic design- Try creating a packaging design that can be easily associated with your product for years to come. Do something that no one else is doing.
Shelf impact- As the name implies, it is the effect of the design and the way it translates on the shelves. Relying on your end product and the target market, it might be a good thing for your design to stand out or to blend in. Make sure you test before finalizing the design.
Versatility- Making your design re-presentable and at the same time being fluid enough to accommodate any future additions or changes is a must.
Practicality- Whether you choose no n-drip spouts or perfectly placed handles, it is very crucial to choose the most practical design for your product packaging. Meanwhile, it will also boost in regards to appeal.
No clutter- Crowding your web pages with lots and lots of colors, patterns and words are not worth doing as it might take away the emphasis on the product. So what you can do is leave some white space as a way of creating a focus on the product.
Target market- When considering product packaging and website development, it is very crucial to know who your target is and design your website and product in accordance to that demographic.
