The digital age has brought us various ways to make businesses and brands improved and a standout. While there are many tools to create a good website, the competition is incredibly tough, so it is all-important for you and your web design team to come up with the best website for your brand. It is also essential that you have a high regard for the following: layout, usability, navigation, content, media, homepage, and CSS. All these play a significant role in brewing effective strategies for your brand.
A great website should be consistent with your business model. To design a website, your team should make use of the suitable tools and techniques that will emphasize what your company has to offer. He must also consider and understand the target demographic and tap on their interests and online behavior.
Aside from having an efficient workflow, web designers have a bunch of hidden techniques to create the perfect website, and these can only be mastered through authentic experience.
In this article, we’ve managed to put together a few tips and tricks to create the perfect website for your brand. These professional hacks are gathered from some of the internet’s web design geniuses. If you’re a beginner in website design, you’re certainly in for a surprise!
Incorporate an Easy Navigation System
By developing an easy and fluid navigation system, you are promoting visitor engagement. People would typically visit your website either to know more about your brand or to gain access to exclusive content and promotions. To design a website effectively, make sure to incorporate the following:
1. Easy-to-understand navigation structure
2. “Breadcrumbs” or navigation trail
3. Footer navigation controls
4. Prominently displayed keyword-based search box
5. At most three navigation levels
6. SEO-friendly descriptions of internal and external links
A great navigation system will allow the visitors to find the information they’re looking for in just one or two clicks. Otherwise, the site visitors would leave and lose interest.
Ensure Compatibility with Multiple Devices
Nowadays, people are no longer confined to just one specific desktop browser to access the internet. We now have a wide selection of browsers and devices to choose from according to our preferences. You must take advantage of these multiple formats to design a website. Make sure the highest number of potential traffic can be attained.
Understand the Importance of Web Typography
Consistent and efficient website typography is one of the key attributes that make up a great site. Candidly, it sets the theme and tone of your site, as well as the nature of your brand. Moreover, it thoughtfully entails choosing the right elements of “type” to fit the website and brand while also taking into account the user readability. These elements typically include the following:
1. Typeface
2. Color
3. Line length
4. Point size
5. Kerning
6. Tracking
7. Leading
Because typography is such a critical aspect, web designers would turn to third-party websites such as FontSquirrel, Typecast, and Google Fonts to design a website.
Uphold Consistency
It is crucial that you maintain consistency throughout the entire website. Transitions from one web page to another should be flawless and smooth so that your visitors won’t feel like they’ve gone to a different site.
Consistency is the key to making your website look stable and intact. There are several areas where this should be applied to, which includes the following:
1. Layout and Typography
2. Language
3. Functions
4. Visuals
5. User Interface
Conclusion
Of course, to design a website is not limited to the tips and tricks in this article. Since we are currently living not just in the digital age but in a very dynamic one where trends can spring from out of nowhere and be gone in just days or months, there is still a significant number of hacks out there waiting to be discovered and ideas yet to be realized.
