Logos on your websites are the first thing that web users get attracted to on visiting your site. They are typically small graphics that appear at the top of your pages. A logo is important for any product, billboard or website. It is the image that stays in people’s minds forever. Research shows that visitors flock to web pages with awesome design and that contains a prominent logo to catch the eye and also to promote legitimacy. As a web designer it is your responsibility that the logo is appropriate and interesting while at the same time delivers the image a client wants for his customer. Following are the tips for website logo design that will help you in getting the balance just right.
1. Know your client
The next step is to learn your client needs and the company activity. Discuss with him about the company’s aim. This will give you a lot of ideas for your logo design.
2. Consider content of the site
How will the logo exactly portray the product/content? Try to create a design that goes with the idea presented.
3. Identity
Designing a logo is similar to giving a website the name and identity. Actually corporate websites consists of company logo. While designing logo, you should take care of how this design appears on the web pages. Make sure the design is clean and viewable on these materials.
4. Sketch your design
Before you begin, sketch your design, or hire an expert to do some for you. Once you have sketched one that satisfies all the requirements, you can show it to your client and get a second opinion. If after some 20 sketches or so you still are not satisfied with the design, take a break, discard everything and start from the scratch. The better the sketch, the better the design will be.
5. Make it Unique
Your logo is the first thing that grabs the visitors’ attention. Hence it should be unique and easy for visitors to memorize. If it is not unique, then visitors may get confused between it and other website’s logos. Be creative and incorporate those elements that you have collected from your client into the website.
6. Should Load quickly
Create a logo design that loads quickly. Web users with slow internet connections may not be able to see your logo if it takes more time to load. So they may leave your page and visit other websites. Slow load times means less traffic to your website. Think about using small pre-designed graphics that gets loaded quickly along with the rest of the page. Avoid using complicated designs.
7. Use color wisely
When you check logos of popular websites, you will find that many of them use a single color like blue used by corporate websites to represent trust and dependability. Most designs have all caps or easily readable typefaces.
Consider logo designs of popular brands. Most of them have used simple single and two colors in their designs.The Google logo with its simple, stylish fonts is one of the world’s easily recognized logo. Google has retained the same design for many years but has simplified a little by eliminating the drop shadow and making it clearer and brighter to accommodate various changes on its website.
8. Keep it simple
Avoid clutter in your design. Stick to a concept that stays in your visitor’s mind.
