OpenCart is an amazing online store management system that comes in very handy to scale and manage a plethora of categories in an eCommerce website. There are over 1 million websites across the globe that are making the most out of this exceptional eCommerce framework. So, if your existing eCommerce website isn’t yielding desired results, it’s high time to migrate to OpenCart. The framework will help you enhance flexibility, functionalities, catalog management, and sales for your eCommerce website. This post discusses some unique eCommerce advantages offered by OpenCart that will bring agility to your workflow and profitability.
A Brief About OpenCart
It is an open-code solution that is designed to support e-retailers to manage several shops with a single back-end. It was launched in April 2010 and since then, the framework has constantly evolved as a pioneer in managing online stores. It is written in PHP and uses MySQL as a database along with several HTML components. As it’s an open-source framework, you don’t need to pay anything for downloading and installing it. Besides this, the framework comes with some robust capabilities like built-in SEO, simplified customer management, coupon codes, taxation rules, and order management.
However, OpenCart’s global market share in the CMS segment remains at 0.5% despite its exceptional capabilities. OpenCart 4.0 is its latest release (May 2022) that comes in a more organized way to thrill online retailers. The best part of using OpenCart for eCommerce is its “multifunctionality” which is admired by online store owners to keep a tab on all platforms with a single screen. OpenCart is best suitable for startups who don’t want to waste much time and money on having an unrivaled online presence.
How OpenCart Augments eCommerce Sales
Revenue is the prime purpose behind any business and there are different approaches to achieve this sole objective. So, when we talk about sales, don’t be a product of circumstances, rather take charge and be a product of your decisions. Let’s have a look at some amazing benefits that OpenCart can bring to eCommerce sales.
Maximizes Product Visibility with Multi-channel Support
OpenCart enables online retailers to highlight their products on multiple online stores and manage them effectively with a single back-end. Leveraging OpenCart extension development, you can easily track orders on different marketplaces like Amazon, Walmart, and eBay. You can safely store all data on your end and its multi-channel management tool is specifically designed for small businesses. It allows you to feature products on several marketplaces and explore greater opportunities for enhanced sales.
Integrate a Variety of Payment Gateways
The more payment options you offer on your eCommerce website, the higher will be the chances to enhance sales. OpenCart supports a wide range of trusted payment gateways, among which 2Checkout, Alipay Pay, Amazon Pay, and Authorize.NET come built-in with its installation. In addition to this, OpenCart makes it utterly hassle-free to integrate a payment gateway into your eCommerce website. The framework already has seven pre-installed add-ons to support payments from PayPal. OpenCart payment plugins offer seamless opportunities for e-retailers to configure payment modules and enable or disable them as and when required.
Sell As Many Products as You Want
OpenCart never limits the number of products that you can sell through your eCommerce store. An OpenCart developer allows you to list endless products unless it affects your website speed. It allows online sellers to list ample products across different categories and view reviews for these products. The more product varieties you offer through your eCommerce website, the better your chances of enhancing sales.
Helps You Manage Sales Reports Efficiently
With the OpenCart multi-vendor report system, both admin and sellers can easily view and manage various reports, including sales, products, revenue, and the number of transactions. These reports are available in four types of graphical presentations. You must install the Marketplace Module to get all these reports and choose a suitable template and theme to make it more comprehensive for you. This will offer crucial insights to evaluate the performance of your eCommerce site and gear up efforts toward enhanced sales.
Facilitates Higher Search Engine Ranking
The OpenCart SEO Extension allows online retailers to improve their search engine ranking with SEO-friendly URLs and JSON-LED-a machine-readable data to support searchability. You can easily create SEO URLs for each eCommerce web page and enable or disable snippets status whenever you want. You will get everything from keyword research to content marketing and from link building to many more options to gain maximum visibility for your brand. OpenCart supports high-quality content marketing, descriptive image alt text, meta tag optimization, and organizing your data with schema markup. Gaining higher rankings ensures higher traffic with seamless opportunities to turn them into paying customers and, thus, enhancing your sales.
Performance-oriented Extensions
An extension is an add-on that enables online retailers to extend their eCommerce site’s functionalities and that too, in a customized way. OpenCart extension development allows e-retailers to scale up their day-to-day operations and facilitate users with added convenience and flexibility. Here are the three most useful OpenCart extensions that will help you boost eCommerce sales:
One Page Checkout: A lengthy and multi-step checkout process is often a disturbing element for customers. Checkout optimization can lead to a 35.62% increase in conversion rates. This amazing OpenCart extension reduces the complexities involved in the checkout process and brings everything to a single page.
Abandoned Cart Extension: With this extension, you can email those customers who have abandoned their shopping carts. You can recover sales by allowing some discount coupons, restore links, or promotions to let these users come back and finish the purchase.
Social Loginizer Extension: This unique OpenCart extension allows online retailers to provide social login facility to customers adding to their convenience and flexibility to shop from your eCommerce site. Customers prefer eCommerce sites that allow such functionalities and stay loyal to them.
Assures On-time Delivery
On-time delivery remains a key aspect for any eCommerce website to be successful. According to Statista, over 46% of global online shoppers reported that they prefer getting a doorstep delivery within 2 to 3 days. OpenCart comes with all the most common shipping methods (FedEx & UPS) but besides this, it also allows you to use your preferred shipping method. For instance, in the US, you can choose between Doordash, Amazon Logistics, GrubHub, Postmates, and Instacart. Assuring timely delivery to your customers will not only develop trust and retain them but will add a massive flock of new visitors to your eCommerce website.
Create Customized User Experiences
Offering an exceptional user experience on an eCommerce website is the sure-shot way to enhance sales. Over 70% of online businesses suffered losses due to poor user experience on their websites. Online shoppers never waste their time exploring websites with jumbled sections and lengthy processes.
Besides attractive user interfaces, OpenCart allows you to create highly flexible and convenient user experiences for visitors. You get over 13000 extensions and plugins to enhance customers’ shopping journeys and its multi currency support truly adds to the global user experience. It’s widely popular because of the level of customization that it offers to OpenCart development.
Hire Trusted OpenCart Development Company
To ensure the optimum performance of your OpenCart eCommerce site, you must choose the right OpenCart development company. However, OpenCart is an easy-to-use platform but still, expertise and experience pay rich dividends, especially for eCommerce development. Hence, whether you are planning to launch an eCommerce website or want to migrate your existing eCommerce site to OpenCart, choosing a trusted partner is a must. They will help you to align your eCommerce KPIs with the website’s functionalities and incorporate essential elements accordingly.
Concluding Note
So, whatever eCommerce goals you may have, OpenCart is a perfect fit to meet them all. Give your eCommerce site the much-required transformation that it deserves with OpenCart and enjoy higher ROIs.
