Sometimes, a sizeable chunk of information is better understood in a diagrammatic form rather than compiling copious amounts of text. Besides, sometimes, textual information may seem daunting to read and process simultaneously. A graphical interpretation on the other hand, makes even the dullest of content look interesting. Besides, it is easy to grasp and understand and is thoroughly entertaining. Besides, a good infographic will be shared by people in their networks, which will be shared by the others and thus, this makes it easy for the information to be received by a larger audience. Usually, people are of the opinion that infographics do not encourage SEO and therefore, limit their usage fearing that their post will not be indexed by search engines and won’t show up in the search results page. This is where they go wrong. If you consult with any company for SEO, they will encourage you to create compelling infographics to boost your SEO. Given below are some essential tips that will guide you to create infographics that will be indexed by the search engines and will help rank your pages higher.
1.) Create compelling infographics to get maximum links:
The best part about infographics is that the compelling graphics tempt the reader to share them within their networks. When an infographic from your website is shared, your website gets a link in its most natural form. Therefore, the first step to creating SEO friendly infographics is by creating information-rich and persuasive infographics with attractive graphics and useful information that is fun to read and delivers important information at the same time. These types of infographics encourage people to provide backlinks to your website, which eventually works wonders for your SEO, helping you get a better ranking in the search engines results page.
2.) Follow the right format to design a good quality landing page for your infographic:
Once the creative aspect of designing an infographic is looked after, you need to pay specific attention to the technical details of SEO to ensure that you get a decent ranking in the search engine results page. Therefore, creating an infographic is not just about throwing in attractive graphics with well written text. The entire combination of the graphics and text should be well structured and must follow a particular pattern for designing an SEO friendly infographic.
Your infographics must begin with a suitable title that explains what the infographic is all about. This should be followed by a concise description that explains the title in a couple of lines. Once you have taken care of this, you need to begin with the actual infographic work by inserting the text and images. You must them write a code that will enable embedding of your infographics. This ensures that other users and visitors of your website are allowed to embed your infographics on their website to help you get maximum backlinks. Use the Open Graph Meta data to ensure that your infographics are loaded as a rich object when any person wishes to embed your infographic on their website or share it across social media platforms. For instance, if they decide to paste the URL of your web page containing the URL, the platform will automatically retrieve certain snippets of data like the title, a small thumbnail, description and the likes that will enhance the appearance of the shared content.
3.) Ensure that the text in your images is coded using HTML and CSS:
Although this may seem like a herculean task, you must definitely consider using this method instead of simply including the text as an image. The simple reason for this is the fact that the search engine bots cannot process or read the text included in an image on its own. However, if the image contains text in the HTML format and includes certain CSS coding as well, there is a high possibility that your infographics will appear more often in the search engines results page.
You may argue that doing this may cause you to compromise on the attractiveness of the design. However, with the advent of CSS, this hurdle is also looked after, giving you the opportunity to create extremely compelling graphics without compromising on the SEO. If you wish for your infographics to be more interactive, you can also include certain JavaScript codes for maximum effect.
4.) You can embed the infographics page using an embed code and the iframe tag:
It is a usual occurrence for any website to create a link for the infographics. While there is nothing wrong in doing this, you must no forego the fact that these infographics are mere images and therefore, directly linking these will cause only the image to be linked as opposed to the entire page. Therefore, it is advisable that you include the iframe tag for the embed code. While doing this however, there is a possibility that the content might get duplicated. In such cases, the canonical tag can help tell the search engine bots which page holds importance.
