Emerging technology has significantly changed the world and the web design is not an exception. As every company is ushering in new website design era, the developers and designers need to be at the top of the game. They also need to keep up with the latest trends and updates happening in this industry.
Those who fail to recognize the difference between a fad and a buzzing trend will be left behind. 2019 is going to be the herald of changes. The year will be all about minimalist designs, natural shapes, bright colors, and interactive backgrounds.
Here, we are going to talk about 2019 website design trends that will change the way a website is designed.
Read on to know these trends!
1. Minimalist and bold typography
Typography of a website is getting bigger and bolder. It’s a trend now, and that’s common to witness in many upcoming sites. Typography can be appealing, but including distracting fonts can deter the users from conceiving your message. They could become irritated as well. And, when something like this happens, the visitor is gone. Therefore, you should give a minimal twist to the bold typography.
2. Natural shapes
Designers use shapes in web layouts for conveying emotions, symbolizing concepts, influencing decisions or creating depth.
In 2019, sharp-edged and straight lines will be a thing of past while natural shapes will make their presence felt. Even Facebook, Twitter and Google point towards this trend. By ditching geometric shapes like rectangles, squares and triangles, web designers are seen using thematic organic shapes in their designs.
Due to their imperfect and asymmetrical nature, organic shapes supplement the web design with needed depth that helps page elements look cohesive. Natural shapes are nature-based, but they can be made natural with free-drawn elements like paint blob.
However, if the web design trend doesn’t fit your brand identity, keep it aside.
3. Bright colors
Color is one of the most important tools for designers to convey a brand’s message. It not only draws attention but also influences emotions and actions. The use of bright colors is picking a pace. These hues are created by using pure pigment. That means there is no addition of gray or black. They work best for grabbing attention and highlighting call-to-actions (CTAs). However, too many bright colors may distract the users.
In today’s web design scenarios, people are no more afraid of using bold color variations and blends. As far as color combinations are concerned, they can be light or dark, hot or cold, pale or bright. Designers can make their brand’s messages more understandable by correctly combining color components. Using spaces smartly and altering colors are also the best ways to achieve visual balance.
4. Interactive background
It’s nearly impossible to ignore moving things. It’s a psychological attribute. That’s why savvy brands today are adding videos to their websites. Once it was a unique element, now it’s a trend. Interactive backgrounds and animations allow brands to make a memorable impression by attracting users’ attention.
The key is to encourage your customers by showing your brand’s unique vibe that they won’t get anywhere else. Whether it’s a branded video content or animation, you can integrate dynamic tools to work effortlessly in the background for scrolling or use it as the focal point of the homepage to create a powerful branding image.
This trend doesn’t seem to stop and will pick up a fast pace in the future. But don’t choose video or animation just because they look cool; makes sure it is relevant to your business.
5. Minimalist designs
There is an old saying, “less is more.” When it comes to website design, minimalism is the key to success. A minimalist design with fewer elements can make a significant impact. For example, Apple — known for using the minimalist style of design — has not only used in its products but website too.
You need not flood your website with a lot of elements. Even a simple design will deliver what your audience wants, exactly how they want it for uninterrupted user experience.
Whether combining clear typography, contrast or space, minimalistic designs let users focus on the right message without any distraction. The key for designers is to understand the essential elements first and then focus on the details. Remember, minimalism will be at peak in 2019, so hone your skills and bring in simple design practices.
6. Mobile-friendly designs
Remember, back in 2010 when Google changed its algorithm and started prioritizing mobile-first indexing? The goal is to influence businesses to switch to responsive web design and provide a better experience to mobile users. Even mobile users have outnumbered desktop users. The number is expected to grow even further.
Some key elements enhance your customers’ experience and cut off bounce rate. These include the clean homepage, simple navigation, usability, and seamless contact forms. At the same time, it will help appear on the top search result pages of Google and outrank your competitors.
But building web designs for mobile first is not only ensuring it is responsive, but it also means making designs that are based on considering micro-moments. Micro-moments refer to the reasons why customers would reach their mobile devices— “to buy,” “to go,” and “to know” with many other reasons.
Therefore, a mobile design must begin with data to help a business understand the exact thing people are looking for and then provide with the relevant content. If you’re able to identify those micro-moments, you will create designs that will win over customers’ hearts.
7. Artificial Intelligence and Chatbots
Artificial Intelligence and chatbots are being deployed at a fast pace. According to the study of Merrill Lynch, the AI market will reach the mark $153 billion in future. They are going to be the next thing in website development. Chatbots will replace humans to communicate with the customers anytime they need. Even some organizations have started including chatbots in their web design that gets active and greets whenever a customer open that particular website. 2019 will bring a more seamless experience by streamlining the web with AI.
8. Dynamic gradients
Gradients seem to be making a big comeback in upcoming years. Gradients were mainly present in the form of subtle shading to give a hint of 3D, for example, Apple’s iOS icons. But at present, they are big, bold and full of color. The most popular recent trend is the gradient filter appearing over photos. Their use makes a less interesting image look more intriguing and appealing. Even a simple gradient background can also be used in case you do not have any other images to proceed with.
9. Custom illustrations
The use of illustrations is picking up the pace. It is because illustrations are impressive, versatile media for creating playful and friendly images and add a hint of fun to a site. Experienced web designers can create illustrations that are tailored to a brand’s image and full of personality. While this trend is ideal for brands that are fun and dynamic, it can help even serious brands to be more approachable to their consumers. Irrespective of brand identity, there is always a matching illustration style out there.
10. Parallax scrolling
Gone are the days when Flash was used frequently in web design. The rise of new technologies like jQuery, JavaScript, and HTML5 has given rise to dynamic and amazing websites. Having a compelling web design means a boost in traffic. Users are now looking for websites with appealing effects to avoid clicking on the outdated back button. Combining these techniques leads to the Parallax web design that’s trending these days.
Conclusion
With bright colors, natural shapes, AI, chatbots, bold gradients, illustrations, and integrated animations, 2019 is going to bring significant changes in web design. We are hopeful that designers will come up with innovative designs and push the limits for a more appealing, memorable and excellent user experience.
