Since its official release in 2008, Magento has gained a great popularity amongst online store owners. Being an open-source platform, it is given primary preference by 200,000+ eCommerce merchants, whether they are small start-ups or giant enterprises. The reason is, it provides customized solutions with wide range of options for eCommerce websites. Leaving its competitor behind, Magento has the greatest market share of 30% among the 30 most popular eCommerce platforms, be it WordPress, BigCommerce, Shopify, Xcart, Miva Merchant etc.
Let me help you, how Magento platform can benefit you in your eCommerce store development:
Magento’s Various Versions
(a) Magento Community Edition (CE)
Magento Community Edition is free to download and use but you’ll have to pay for web hosting, domain names, add-ons and other plugins.
(b) Magento Enterprise Edition (EE)
Magento Enterprise Edition comes at a steep price ranging from $22,000 to $32,000 per year. Being a licensing model, it is targeted to fulfill the needs of large organizations to develop a highly customized Magento eCommerce websites with superior features.
(c) Magento Enterprise Cloud Edition (ECE)
Magento Enterprise Cloud Editionis a fully hosted, cloud-based service with exalted features and priority customer service. Magento ECE, also known as PaaS (Platform as a Service) is flexible and able to handle large amounts of traffic.
Highly Flexible Content Management System
Magento is well known for its flexibility to manage visual appeal, content, and functioning of online stores. You can upload images to your products, add their features and determine how to show them at your online store. It helps website’s owners to modify web pages easily without playing with any code; for example, with a user-friendly WYSIWYG (What You See Is What You Get) editor, you can create an interesting content layout.
Irrespective of the size or type of your eCommerce website, Magento is effective for both new entrepreneurs and large business owners. When sales increase quickly during peak time or festive seasons you can easily handle with; if you have adopted this flexible Magento platform.
Choosing a mobile-friendly platform is the need of the hour. More often people can be seen engaged in their smart-phones and most of their tasks including chatting, net surfing or online shopping are performed with their mobile devices. Therefore, Magento platform is certainly the best option for your website to be responsive not only across the desktops but also accessed from gadgets like mobile phones, tablets etc.
Meets Global Security Standard
When hackers are ready to crack databases in every minute, you can not compromise with the security concerns for your website. Magento is such an eCommerce solution that follows the globally accepted standards called PA-DSS with 14 critical protections to be followed. The whole system of Magento is developed under the supervision of experts and maintained by ethical hackers for any vulnerability. Therefore, to have a hack-proof system where all the confidential data can be retained safely, Magento is a great benefit for large as well as small enterprises.
SEO Enabled Platform
Choose a platform that improves the ranking of your website in the major search engines and half the job is done. This is possible only when your online store supports Search Engine Optimized platform. Luckily, Magento is such kind of advanced platform that helps in developing SEO-friendly websites to attract the wider audience and maximize conversion rates. Magento probably contains the most advanced SEO toolkit among all eCommerce platforms.
Ability to Run Multiple Storefronts
If you own multiple stores with no. of brands but want to maintain a single back-end system, use Magento’s feature that allows you to manage multiple storefronts from the same admin panel. To run multiple websites simultaneously with one user account; is one of the most important attributes of Magento Platform.
In conclusion, If you have a clear vision and certain ideas about your business, it would be better to use a platform which is flexible and caters to your business needs. Magento is such powerful platform that can be used by large organizations as well as entry-level businesses. Not only, it has won the trust of the world’s leading brands with innovative features, but also managed the online stores of small enterprises with effective performance. Once you are accustomed to it, you will soon realize that no other eCommerce platform can provide its replacement for your website.