Importance of Email Marketing for Better Conversion Rate

“Is Email Marketing Dead or Alive?” – You must have heard this question being put up by people far too many times now, right?

Let us hold on to this thought and answer it by the end of the article.

In this blog, we are going to understand how Email Marketing is important for improving Conversion Rates for your Business.

There are multiple channels for marketing your products or services but the way Email Marketing helps accelerate your business is quite exclusive. Time and again, Email Marketing has proven itself to be the most effective channel for communicating with the customers.

In fact, according to Hubspot, for every dollar you spend on email marketing, you get an astounding return of 38$, making it the most preferred channel for marketing.

Without further ado, let us understand how Email Marketing helps you with Better Conversions!

Reasons why Email Marketing Improves Conversion Rate

There are far too many options available in the market for you to choose from in order to improve your business’ conversion rate but they may not be as effective as Email Marketing is.

Below is a list of a few reasons as to why Email Marketing tends to Improve your business’ conversions.

1. Builds a Relationship of your Business with the Customers

email marketing tips
Email Marketing Campaigns aim to not only convert leads into clients but also be intimate with the customers emotionally.

Email Marketing often comes with building stories and helping customers resonate with the brand, which helps your business retain these customers in the long run.

Not only that, through your Emails, your business stays in touch with your customers and keeps them informed. This helps them believe that you are thinking about them too and that you care.

An extremely simple yet effective example of an email could be “Hey, you were on our mind and we thought of giving you a special offer on..”. These emails tend to boost engagement as well as conversions for your business.

2. Manages to reach your customers in Real-Time and induce them to take action through CTA’s

email marketing tips
Email Marketing follows the mantra “Hit ‘em on the go!”

Through Email Marketing, your business interacts with your customers in real-time as most emails are now opened on the mobile devices instantly which works in your favor as designing a well-thought email campaign can turn out to be extremely effective.

CTA’s add even more value to it by playing with the customers’minds psychologically.

Sending the right emails at the right time with a CTA in place which gets your readers to take action plays a prudent role. If done right, you can see results for yourself almost instantly.

For example, sending an exclusive offer to your subscriber after noticing that they had put your product in the cart but did not purchase, can really get your subscriber to purchase the product through your email strategy.

3. Segments your Audience and then Targets them

email marketing tips

“No size fits all” – is exactly what Email Marketing goes by.

One of the reasons why Email Marketing has maintained its place in the market as a great medium of marketing is because it is customized as per the customers.
Talking to people who would want to listen to you is a more effective way of communicating than just talking to a random big group of people.

That’s exactly why Email Marketing efforts involve segmenting the lists based on their personas created (based on their needs, interests, demographics) and targeting them through tailor-made messages.

It is a smart way of communication that increases the probability of converting more leads.

4. Easily Measurable and thereby creates room for Improvement

email marketing tips

Email Marketing is not a one-time strategy that is bound to work. It is a work in progress that needs to be flexible and calls for advancements with time.

But the best part?

All your efforts that go into it are extremely easy to measure. Most tools in the market allow you to see what is happening once you have sent out your email. You can monitor your progress by checking your click-through rates, open rates, delivery rates, conversion rates, etc.

These metrics play a vital role in your journey as they tell you about areas that need to be improved or tweaked. Such improvements are essential as they bring about positive results and help you with better conversions.

5. Helps you Connect on a Personal Note

email marketing
Personalization is the new weapon taking the market by the storm!

Wondering what this means?

According to research, Personalized emails tend to generate a median Return On Investment (ROI) of 122%.

A few practices such as mentioning your subscriber’s name in the email, changing the ‘from’ section of your email, sending messages based on their interests and actions, etc. leave a positive impact on your subscribers, which in turn, helps you get more conversions.

Such practices often are the foundation of getting you more revenue as they make your readers feel safe, secure, and warm. They feel positively towards your brand and thereby connect with your brand without even realizing it.

You make your subscribers feel valued enough, you will see your sales skyrocketing.


Email Marketing may be the oldest technique to market your business but is definitely in the pool of one of the most effective ways to get more conversions.

It is all about a 2-way relationship in Email Marketing. The better you are able to take care of your customers by taking care of their needs and wants, nurturing them, taking care of their queries, etc. the longer they would stick to you in your business’ journey.

But in the end, it is all upon you as to how much you can draw from it.

“Is Email Marketing Dead or Alive?”

We are yet to answer this question.

Now that you have read the article and know the importance that Email Marketing holds in a business’ conversions, we would love to hear your thoughts on the same.

Let us know what you feel is the answer to this question.

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Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

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