Web design and development is one industry that has seen new entrants in the recent past. In case you are thinking about delving into the world of web development, you are probably already aware of the obvious fact that this is a lucrative industry.
However, your chances of cashing in on this industry will pretty much depend on how smart you play your cards. In this article, we shall look at some of the tried and tested methods on how to promote your web development business.
Approach the Market Differently
Your success at promoting your web development business will be hinged on the kind of marketing approach you take. At all cost, the approach has to be unique and should reflect a break-away from the age-old web development business marketing techniques.
Change of approach means you should design your products or services to suit the needs of your customers as well as approaching the web development market with caution, taking great care at some of the common pitfalls and avoiding them. You should also ensure your services are bundled in a professional manner and your products are priced reasonably. There are many online tools that can come in handy by assisting you fix the technical aspects of your websites, such as Tweaky.
Set Up A Proper Online Portfolio
To state the obvious fact, your online visibility is greatly determined by how exemplary your portfolio stands out. The manner in which a website portfolio is designed could spell the difference between the portfolio hosting thousands of visitors on a daily basis or hosting no visitors at all.
Try to capture your reader’s attentions by designing a captivating portfolio and remember that the longer they linger on your platform, the higher chances they stand of learning more about your offers. The readers will be drawn into venturing further into your portfolio based n how attractive and captivating it is.
Learn How To Sell
Once you have set up your online portfolio, the next battlefront is learning of the various marketing techniques out there. Truth of the matter is, you will often find yourself employing techniques that have been used before but what will set you apart from the rest is really how smart you are at it.
Promoting your web development business will require persistence if you are to land any serious clients. Ideally, profits may not trickle in immediately and it may call for patience a lot of endurance before you can start reaping the benefits. Make use of available resources such as The Laws of Persuasion by Hogan and Cialdini or Tim Conley’s Spin Selling techniques and equip yourself with some of the latest marketing techniques.
Build Recurring Relationships
Your past clients can portray you in a positive or negative light depending on the efficiency of your service delivery. For this reason, you should always ensure you build healthy and recurring relationships with clients with whom you have engaged in the past. Never forget that one of the factors that pull prospective clients to your website development business is the reviews they find online and if these reviews already give a negative portrayal of your business, then the business is as good as doomed.
You could build recurring relationships through a number of ways such as hosting the clients’ sites where possible as well as sending them periodic updates in order to keep them informed on new offers and the best deals. Recurring relationships are also built by having some of the clients on a paid monthly support plan that offers them certain benefits that the non-support clients do not get. There is also the option of offering monthly SEO services to the clients, among a host of other techniques.
Use Social Media
Last but not least, your web development business could get an extra boost by marketing it through your social media accounts. Social media is the next frontier in social interactions and with millions of people on these sites every minute, you could land yourself some clients through the platforms.
What you need to take care of is the slogans here and at all cost, make them brief, concise and attention-grabbing. In addition to using the social media platforms to market your web development business, you could also take advantage of the sites and build yourself an online reputation through your dealings with members of the social cycles. Many people would want to engage with someone whose online profiles show maturity, professionalism and integrity.