How to Make the Most of Outbound Marketing to Engage Customers

A few years ago, businesses operated differently as compared to today. If a company wanted to acquire new customers, they would print out ads in the newspaper, interrupt dinners via cold calls, or come to someone’s home unannounced in the middle of the day. Then, the internet came, and everything turned to color. Businesses can now utilize marketing techniques such as chat messaging, email marketing, or online marketing tools that we all know and love so much.

Furthermore, companies can now share tons of information about themselves with their customers with the click of a mouse. They are also able to stay in touch with clients throughout their entire purchase journey. In short, after the advent of the internet, companies found it extremely easy to acquire new customers with various marketing techniques-one of which is outbound marketing. Outbound marketing is all about initiating a customer through any paid advertising efforts, whether social media marketing or a PPC strategy. With the help of outbound marketing, companies can expand into new markets, speed up lead generation, or increase customer engagement with existing content. No matter the case, let us take a look at how to get the most out of your outbound marketing strategy to increase customer engagement.

1. Incorporating Outbound Links In Your Online Content

Outbound links are one of the ways through which search engines and people discover content online. They hold importance in the SEO world because they can improve your SERP rankings, build trust, and increase organic traffic. Adding high-quality outbound links to your content will help you become more authoritative and bring balance to your website’s overall SEO health. When your content leads to an external source that provides value, both Google and your customers will see it as a sign of credibility. It allows experts from your field to participate and add value to your content.

2. Pay-Per-Click Advertising

By paying Google to advertise on its search results page, potential customers will see your message when searching for phrases or keywords related to your business. PPC ads show on the top right-hand side of organic search results. It utilizes a more targeted ad copy to entice leads to click on an offer related to their search string.
Pay-per-click advertisements can also exist as banner adverts on various websites or social platforms such as Facebook, Twitter, Instagram, etc. It is amongst the most commonly used outbound marketing strategies and works flawlessly for businesses trying to engage more customers.

3. One Time Offer Emails

Email usage continues to grow leaps and bounds with every passing day, despite social media domination. With the correct email marketing strategies, you will develop an advertising email without any hassle and send it off to your customers just as quickly.

When spamming your lead’s inbox, always include a one-time offer. Perhaps a once in a lifetime, 70 percent off on a product or a deal that is too good. But people will always jump at the chance of getting free stuff. Receiving spam emails from businesses can be annoying. So, you must include a deal or offer of some kind to attract your customers.

4. Video Advertisements

Video is the most attractive form of content. And video ads provide you the best of both the marketing and content consumption world. For example, youtube allows you to upload whatever video you want and determine its target market.
For instance, if you are operating a local bakery, you don’t want your video ad to appear before a bicycle part video. Furthermore, just like PPC advertising, you will only have to pay youtube when someone clicks on your video advert. It is a highly fuss-free and cost-effective outbound marketing technique.

5. Cold Calling

Nothing beats cold calling! Back when there wasn’t even the slightest hint of the internet, marketers cold-called potential leads. Although most people usually hang up when they hear the person on the other end of the phone spit out marketing stuff. However, a percentage of people attending these cold calls will show interest in what you have to offer and will become genuine leads when you put down the phone. Furthermore, with the help of technological advancements, you can automate your cold calls and make more of them in less amount of time.

6. Newsletters

Emailing a newsletter to potential leads is the perfect way to spread the word about your business. It can either be news about a new product launch or a deal that people shouldn’t miss. You can also leverage automated email marketing to send these newsletters to prospects or existing customers with little to no human intervention. You can also search for free newsletter templates on the internet to have something that fits your industry’s design needs.

7. Boosting Social Media Posts

Boosting an already existing social media post is entirely different than posting an advert. You can create an advertisement and then choose various options that focus on targeting the right audience through the said advert. Then this advert appears as a ‘suggested post’ on people’s timelines. Such a thing makes it completely obvious that it is an advert, not a post.

Boosting existing social media posts deal with taking successful ones and paying the social media platform a little extra money to increase its reach. It will not appear as an ad on anyone’s timeline, instead just an ordinary post. Boosting your successful posts will put you in front of a widespread audience. After all, you are paying money to increase your reach, and the social media platform will ensure that you get your money’s worth. The best posts to boost are ones that see tons of likes and shares. Boost these particular posts, and your engagement will skyrocket within a few days.


Although inbound marketing continues to be the marketing strategy for digital marketers worldwide, an effective outbound marketing strategy complements it greatly. When used together, they combine to become a deadly weapon that brings down any marketing hurdles and helps you generate more genuine leads. Utilize the outbound marketing tactics from the list mentioned above, and you’ll be on the right track to achieve marketing success.

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