How Videos Can Improve Your Site’s SEO?

Mobile is growing and revolutionizing the landscape of the marketing world. Apart from mobile, there is one more thing that is revolutionizing the way of marketing. Do you know about that? Well, that thing is as simple as it is expecting to be. It’s “Videos”. Videos are playing an important role in engaging people, turning their attention towards the company, and ultimately boost business productivity by improving your site’s SEO.

Because, whenever it comes to improving the site’s ranking and web traffic, then SEO is considered to be the chief key to move forward. And videos have become an essential part to improve SEO as well as the site’s overall traffic and ranking. If you are thinking about what type of videos can improve your site’s SEO, then needn’t get worried. In this post, we are going to discuss the importance of videos for the site’s SEO and how it is so crucial for a business to get a drastic shift.

Importance of videos for SEO:

Videos are one of the best ways to easily engages the audience’s attention for longer periods of time as the effectiveness of video content can impact users more rapidly than ever. A video contains much more information than text and images. It conveys emotions, actions and can explain themes and ideas of a business/brand/product/services very easily. According to a recent survey, it is to be concluded that videos have a 40% higher click-through rate than other forms of content, high conversion rates and better return of investment on top of that.

How does it help SEO?

Due to the easy accessibility, high engagement and immersion of videos, it is to be analyzed that people spend a long time watching videos that you post than the content you upload. As much as engaging the video content you upload is, as much as the number of users you will get attracted to your business. That’s the main work of SEO. SEO is all about getting more visitors to your website, please them to make your potential customers and then become a paying lead to get paid for the services you want to offer them. We can say that SEO is the foundation of an online marketing business in which video content plays an important role. For more, we’ve summarised some of the best features of videos that can effectively help improve sites’ SEO. Let’s have a look below.

Videos are Effective Storytellers:

The work that your simple, understanding and eye-catching content don’t perform. Videos can perform in a short time. No matter how much effort you put in writing content that describes the complete background, vision & work profile of your business, if nobody gives it a look, it stays useless forever. Because in the fast-furious world, people are so busy, they don’t have enough time to read your entire content to know about your business or company. This is where videos come into play. In a short time, with amazing theme and powerful story, it exhibits the tendency to explain people about your business. It will attract more visitors to see what your business is about and in turn boost your site’s SEO with more click-through-rate and follow-up action.

Videos are Short but Sophisticated:

Short videos attract more customers than longer. If you want to let others know about your latest brand/product or services, then make sure you are making short videos as these are more sophisticated and concise. It will take less to complete and give an overview of your story what you are trying to deliver to your targeted audience. We know delivering a large amount of information to your targeted audience is quite hectic and time-consuming. But you can make your video short, appealing and less time consuming for your customers. Add only useful content in your videos, rest you can link your site by writing a little description about the video. The link you site in the description can increase the chances people click on that and directs to your site. It will attract more visitors as well as increase website traffic just like a traffic generating machine.

Engage the Audience on Your Site Longer:

To improve your site’s SEO, you must know that “Google” pay close attention to how long people are staying on your website. If you have a large amount of web traffic, but those people all leave after just a few seconds, it simply means that your website content isn’t very as effective & good as it needs to be. This becomes the reason they go elsewhere for the information they seek. This is where video can help you out. It will more consistently keep people on your webpage/website for longer periods of time. Because, today’s smart-generation & advanced people are more likely to watch a video than they are to read something like a blog, article and a guest post even if those things are trying to offer the same pieces of information. So, depend highly on the videos to increase the amount of time a visitor spends on your site. It will not only improve your bounce rate but also helps search engines like Google, Bing and other popular boosts your site to the top of their rankings.

Google Cares about Video Content:

One of the effective ways that videos can improve your site’s SEO has to do with Google’s internal algorithm for generating search engine results pages. Keep in mind that Google always values for the two main things. The first one is “quality of your video content” and the second one is “relevancy” that how much it relevant to someone’s original search terms. To determine both of these things, Google doesn’t just give a casual look at the content on a particular page, instead, it thoroughly scans for other types of media to see precisely what you have to improve. If your website contains a mixture of not only content but also trending quality visuals such as videos, emotions, impressive sound themes then your webpages will start varying thus giving a boost to your SEO efforts.

What are you waiting for?

We hope, now you have a complete understanding of the importance of videos for your business and sites’ SEO. Once you start utilizing the above-mentioned video strategies & tips in your video content, you won’t get a fall in your business ever. You will definitely take it to the next level where you can gain more success and business exposures. For more, be with us, let us know if any problem you got while implementing the above video strategies. We are always here to respond to you.

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Stephen Forde

Stephen Forde is the CEO of Media Fortress, a digital marketing & web hosting firm. Due to his continual support and services in the digital marketing landscape, Media Fortress got the title of the “Best SEO Company in Melbourne” and it continues to evolve its web presence with the advancement in the technological era.

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