We are living in a world that we have not experienced before. The Covid-19 pandemic has taught us a lot of unprecedented things. It has fuelled the digital transformation resulting in the economic growth of digital services to unthinkable levels.
Many of us feel the speed at which SEO techniques and their effects are changing at an increasing rate constantly. Google is getting smarter and more powerful. It is not only analyzing and understanding the web pages but also effectively keeping people within its framework.
SEO or search engine optimization is perhaps the most effective and valuable marketing platform for every marketer. According to studies, more than 40% of website visits are all driven by SEO.
SEO is still growing despite the common belief that it is dying.
SEO is here to stay and it does not mean that the website SEO services we know today are going to be the same a few years later too. It is pivotal to stay up-to-date and know what exactly is happening with the online SEO services and beyond.
What is SEO And Its Importance
Search Engine Optimization is the process of ranking web pages on the search engine ranking pages (SERP) using the help of keywords and content optimization. The best way to implement the SEO strategy is to learn it yourself irrespective of whether you are hiring an SEO agency or doing it yourself.
If you want your website to appear at the top of the search engine results then you should ensure that it has the latest Google SERP features, Google word trends, mobile optimization, appears on all the platforms of social media, and has an increase in organic traffic.
SEO is a vital digital marketing tool and is made up of different elements. It is important because this is what makes your website more visible thus inviting more traffic and more opportunities to get prospective customers.
SEO is also a significant tool for brand awareness and thus position your business in an authoritative and trustworthy place in the mind of the audience.
Top Key SEO Trends to Drive Organic Traffic in 2021
Organic traffic refers to the number of visitors who visit your website as a result of unpaid (organic) search results. They are the visitors who are considered organic as they find your website after using search engines like Google or Bing and are not referred by any other website.
Organic traffic is important because it helps to increases the website trust thus giving you a lot of other additional benefits too. Users type a query in a search engine with a specific intent and by providing them with a solution or answer to their question you can gain a new customer or subscriber or follower.
With the right SEO, you can get traffic for free 24×7 but nothing comes instantly. It takes time for
SEO to work and get results. Some of the key SEO trends to drive organic traffic are:
BERT update –
BERT (Bidirectional Encoder Representations from Transformers) update has been rolled out since December 2019 by Google and by this update they intend to improve on the quality of the content, keywords, and user intent. BERT update will provide the relevant search results to the users with the right answers to their search query. So, focus on the content of your website rather than the keywords because only relevant content attracts visitors. For example, if someone is searching for home remedies for a cough then the user must see pages that have tips for curing cough at home.
Provide relevant data –
Keyword usage or stuffed content will not bring good rankings. To generate content that is relevant to your audience and free from keyword stuffing always try to identify your audience before generating the content. This will help in keeping your content natural and suitable for your visitors. Try to not use keywords often instead add long-tail keywords. The best content is one that contains a mixture of short-tail and long-tail keywords.
Page experience –
Site speed is one of the factors directly affecting ranking. If you have a slow site then the user will bounce and go back to where he started. Google calls this pogo-sticking and this definitely will hurt your SEO rankings. Google sometimes even shows speed badges in the SERP for fast website SEO services.
Adapt to changes –
Google changes its SERP often and when you notice these changes adapt quickly so that you stay ahead of your competitors. Add contextual links within the featured snippets as this will create more engagement to your content. Google is investing a lot into structured data. This is because structured data helps them in understanding the context of a page that will help you in getting more organic traffic.
Local searches –
Local online SEO services have always traditionally helped in driving in more organic traffic. Of late, Google has also started showing more and more local news in its searches. Try and create a Google My Business account and keep it updated as this will help in increasing the local organic traffic. Cash in on the local keywords and make use of the online business directories. Developing content on local events, news, or location-specific places will also help in building organic traffic.
You must follow the latest trends and test out the new strategies as well other than those mentioned here and these trends keep changing. But remember never to go all-in until you know that your experiments are working.
While optimizing your site for SEO you need to think of the constant desire to show the best results. Poor quality sites will always rank less and thus not attract the required audience. Remember that the objective of any search engine is to find the best possible result of every user’s query.
By providing the best online SEO services you can always encourage visitors to your site.
SEO will continue to evolve.
Focus on the opportunities and create a measurable impact on the audience to continuously attract more and more organic traffic to your website.