The old saying goes “the product sells itself”. Right – that was back in the day when merchants made the rules and people would just go to a market where the most important dealers were and made purchase decisions based on what they were seeing. Nowadays there is a lot more to it. Here we will take a look at one of the many ways of selling your products – an e-commerce.
To build an efficient e-commerce business, you will need a few things:
Nice pictures – you need to take awesome pictures of your products. Your clients must be able to visit your website and be amazed by seeing only one picture. Most purchase decisions are made on what the customer sees so it is important to take care of this aspect.
Compelling product descriptions – good copywriting is everything. In addition to presenting your products well with nice pictures, you will need to persuade your visitors to buy from you. Make sure you take the time to write and review every part of your website carefully to make sure you increase your conversion rates (visitors that turn into buyers).
User-friendly design – you will also need to have a simple to understand interface and a nice looking website design. That is key to making the visitors feel comfortable surfing your page. If you make them at home on your website, they will make purchases without thinking twice.
Good customer service – be there for your customer. As much as you can, try to answer all the inquiries in time and don’t miss sales when the customers asks for a quote. Also, make sure you follow up with closed deals to make sure everything is set.
STEP 1 – GETTING STARTED
Let’s get to it. Here is a free website builder that will help you take advantage of the points listed above. With good looking layouts it is easy to build an eye-catching website. Besides establishing a stronger identity and building a digital presence, you will be able to display your products and reach other customer spheres.
Go to SITE123.com and click on “START HERE”. Sign up by entering your name, email and password. You can also sign up with your Facebook or Google account.
STEP 2 – CHOOSE A CATEGORY
Now it’s time to choose the category of your business website. You can add a store to any of those categories later. The most important here is choosing the right category to make it easier for you to edit your website.
STEP 3 – ENTER YOUR INFORMATION
Next, enter your business information. These will go into your template and you can change anything later if you need.
STEP 4 – PREPARE YOUR E-COMMERCE
SITE123 does not require any coding or design skills so you can build a website on your own and still see great outcomes. It is very simple to use and the system pretty much shows you how to make a website. It offers many tools including the ability to add galleries, videos, a store, subscription buttons and many more. Go around the website builder and make the changes needed to your website. Add any important copywriting such as an “about” page and so on.
STEP 5 – ADD A STORE
Now it’s time to add a store to your website. Go to PAGES> ADD NEW PAGE. You will see a variety of options listed. On the left side, click on SALES and find the best option for your e-commerce. Then you just need to add the products, pictures and descriptions.
STEP 6 – EDIT PAYMENT SETTINGS
This is the final step to building your e-commerce. You need to edit your payment settings in order to be able to receive your payments. Go to the management panel by clicking on SITE123 on the top left. Then, next to your website, click Activities> Order list. On the left side, click on Settings and enter your PayPal details and you are good to go!
WRAPPING IT UP
Within a few minutes it is possible to build an e-commerce on SITE123. The process is all very easy to understand. If you already have nice pictures and compelling product descriptions, you just need to follow the steps above. With some effort you can grow your online presence and promote your products through your website. SITE123 is the tool to help you on that path. There are many free features offered that you can take advantage of. And remember, if you need a help with anything, the support team is always live on the chat!