Benefits of Google Analytics on WordPress Development

Do you want to get Google Analytics installed in your WordPress development site? One thing that is vital to your success is knowing how your visitors interact with your site.

A better way of knowing visitors is through your traffic statistics, and this is being offered free of charge by Google Analytics. Once you start a blog or build a site as a web developer or as creative web design company, your primary objective is to get more subscribers and traffic.

Google Analytics will help you make decisions that are data-driven by showing you the statistics that matter. In this article, you’ll find the benefits of installing Google Analytics on your WordPress site, and a step by step guide on how you can sign up for Google Analytics.

Why Google Analytics is important for WordPress Web Development Companies

Google Analytics provides you with data to enable you to make some certain decisions. The following are the information you can see:

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Who visits your site?

This aspect of analytics tells you the geographical location of your visitors, the browser they used to access your website, and some other information such as Flash support, JavaScript support, the resolution of the screen, and the language and more. This is information is very useful, and it can help in a lot of ways. When getting a customized WordPress development design, you can use the information of the visitor to ensure your website will not have a compatibility issue with your audience. If a lot of your visitors do not have Flash support, then you should restrain from adding flash components to your website. If the majority of your visitors have a screen resolution of 1280, then you should design your website such that it will be compatible with the resolution of your users or it should be smaller a bit.

The activities of your visitors when they visit your site

You can track the activities of your visitors on your site, the amount of time they spend on your website, and also the bounce rate on your site (the percentage of visitors the leave your website on their first visit). With the help of this information, you can increase your page reviews and reduce the bounce rate on your site.

When do users visit your site?

This part of the analytics show you the time users visits your site. By seeing the busiest hours users visit your site in the day, you can pick the best time you can upload content to your site. If the period of time users visit your site a lot is not compatible with your time, then your post can be scheduled to meet that time.

How do users locate your site?

This part of the analytics relates to you how users get to your site (for instance: direct links, referral links, search engines, or from any other site). It also relates to you the percentage of your visitors that come to your site from any of these sources. Google Analytics provides you with detailed information on all the categories. If it is the category of the search engine, Google analytics will show you the search engine that brought the highest traffic for you, Google, Bing, Yahoo, etc.

The details in the category of referral show the site majority of your traffic is coming from. This information will help you to know the website to work with more. If most of your referrals come from Facebook, then you need more exclusive content on Facebook. But if most of your referrals come from an external site, then you need to have a partnership with that site.

How do visitors interact with content on your site?

Google analytics also shows you how your visitors interact with the content on your website. It gives you the data of the percentage of visitors that click on links or downloads a content and how many times those links were clicked by those users. By doing content experiments, you can run A/B splits test in Google analytics to know the best work plan that can meet your goals. By observing the interactivity of your visitors, your content can be worked around your visitors.

By getting the information to the above questions, you can put more effort on the strategies that best works for your website and get rid of the strategies that do not work well for you. This simply means you should eliminate all guess work on your site and focus more on statistics that matter, so you can make decisions that are data-driven.

How to Sign Up for Google Analytics

Procedure 1: First of all, you have to create an account in Google Analytics. To achieve this, you have to go to the sign-up page of Google Analytics. When you go to the page, you can sign-in if you already have Gmail or Google account, but if you don’t have a Google account, then you have to create one for yourself.

Procedure 2: After you have signed in with your Google account, you will be redirected to a screen where you will sign up for Google analytics with your Google account.

Procedure 3: On the screen after that, you will be presented with a choice of choosing either a mobile application or a website. Make sure you choose the website option. After which you have to input the name of the account (this will be the site’s Google analytic profile name). You will also have to enter the name of the website, the URL of the site, the time zone, and the country. Once all these data have been entered correctly, click on Get Tracking ID tab. Google analytic terms and conditions will pop up, and you have to agree to it, so hit the “I Agree tab.”

Procedure 4: After agreeing, you will be given your tracking code. You have to copy and keep this tracking code safe because you have to enter it in your WordPress development site.

How to Integrate Google Analytics in WordPress Development

There are a lot of ways you can incorporate Google analytics in WordPress. Below is detailed information on one of the ways you can integrate it:

Insert Footers and Headers Plugin: This is not the best possible mean of integrating Google analytics, but it is one of the easy means of doing it. To use this method, you have to install the Insert Headers and Footers plugin and activate it. After activating it, go to settings, and then click on Insert Headers and Footers tab. It will show you where you will paste the Google Analytics code you got in procedure 4. After pasting it, click on the save changes tab to save your settings.

Two other simple methods you can use are:

• Installing Google analytics in themes

• Google analytics by Monsterlnsight for WordPress

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Kenneth Evans

Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in the world. He has been contributing to various blogging platforms and Forums.

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