8 Reasons Why You Need a Mobile Wallet Brand Loyalty Strategy


Consumers and marketers are rapidly changing as the mobile payment industry closes in North America. According to a report by Forrester Research, in 2015, 27% of marketers and digital business executives plan to start using mobile wallets to connect with their customers.

This mobile payment revolution accelerates the conversion of loyalty programs on your mobile wallets, creating new opportunities and challenges to provide loyalty and rewards solutions that increase customer engagement and program engagement.

A new study published by market research and consulting firm Chadwick Martin Bailey (CMB) found that among mobile let users, 27% are likely to turn to businesses that offer mobile payment capabilities and 18% for mobile frequency if mobile payment capabilities exist.

Purchases will increase. Further, the 2015 Loyalty Report found that 48% of loyalty program members wanted to join loyalty programs through their mobile devices.

While just a few years ago, you didn’t have mobile wallets on your radar as a marketing opportunity, they have now evolved into just a payment tool. Today’s mobile wallets are sophisticated marketing channels that allow for customized content and increased loyalty. If you don’t already have one, why do you need a mobile strategy?

1. Addressing the needs of the customer 

Today’s customers expect offers on their mobile devices: 94 94% of mobile users are likely to save personalized free offers and coupons. This means that if you do not provide them with your mobile wallet to interact with your brand, you will lose the opportunity to increase sales.

The ability to store offers and coupons in your mobile money solutions increases the likelihood of redemption, both online and in-store. If you are trying to reach customers between the ages of 18 and 34, most likely using a mobile wallet, following their wishes will increase your love for the brand.

2. For increasing customer’s loyalty 

Loyalty cards were used to take the shopkeeper to his wallet. He has a mobile wallet, which will allow him to save all his loyalty card information digitally. Forrester Research Inc. According to a recent report, collecting loyalty cards for phones is a mobile let-go customer feature.

By combining the ability to pay digitally with the opportunity to earn rewards of loyalty, your mobile wallet strategy packs an extra punch of benefits to customers, which, in turn, benefits your brand. And the more customer loyalty you target, the more mobile marketing platforms give you detailed information about your customers’ habits and behaviors, giving you enough data to customize your loyalty offers.

3. To overcome challenges

Peer to peer payment app, in general, allow retailers and all providers to retrieve continuous purchase data promptly against a specific customer.

Retailers cannot connect a specific customer with all their operations over time, as a customer with different credit cards and can pay with cash at different times. This is a good thing for retailers for any customer to allow them to view purchase data over time – so adopt store loyalty cards.

4. To drive on-site traffic

Use mobile wallets to raise awareness and enthusiasm for your in-store event or seasonal sale. Use this to give exclusive access to your guests or customers. Create a countdown clock in a nearby area and update it according to the date approaches. Make anticipation by sending a change notice as the event approaches.

5. To Increase Return on Investment

The most significant advantage of mobile marketing is that it is more trackable. You can get valuable information about how many people get saved, just like how many people are protected by a given offer. Being able to track the ROI of any marketing campaign helps you to influence future campaigns the most.

You can send a variety of marketing messages with mobile content, including email, SMS, ads, and mobile web offers, to maximize channels wherever you can reach your audience. It allows customers to ‘tap and ‘saves your suggestions with mobile ads. Even after the offer fur expires, you can continuously update your offer fur to appeal to customers as both Android Foot and Apple Plus allow us to give you unlimited content updates.

6. Growing customer relationship

Got a big annual sale or a VIP-special event? Send accurate or exclusive Send Access of their loyalty card to members of your loyalty program. Create a customized strip image with your latest promotions, such as “VIP Members: Pre-Sales Events Running Now” to drive store or traffic online traffic. Link your website to the back of the pass to take your customers to their desired destination.
Easy checkout

Whether they are shopping for coffee or groceries, getting out of the store without wasting time is essential for today’s busy customers. Every functionality provided to the customers makes them happy, and they are more likely to return. Adopting mobile apps like Wal Pal Pay and Google Pay can help speed things up, which is ideal for people.

7. Increase brand frequency

The mobile money solutions do not only include all of the above principals, but it effectively enhances customer performance for your brand. Americans spend an average of 7.7 hours looking at their smartphones. The sleep factor means that people spend about a third of their day on mobile. If your brand is on their device, it is continually disclosing it.

The marketing term “effective frequency” indicates that the more often a customer comes in contact with your brand, the more likely they are to make a purchase. When you adopt a mobile marketing strategy, you quickly increase the visibility of your brand.

8. Avoiding future risks

As the trend towards personalization and targeting by mobile grows, consumers change their expectations of interactions with their brands. 54% of consumers say a poor mobile app experience will reduce the chances of re-endorsing that business and 27% of consumers say it will give them a negative view of the brand’s products.

Marketers ignore the mobile trend at their risk. The UK retail industry is estimated to lose a potential 6.6 billion GBP due to a lack of mobile investment. Expert warns that, if you’re not using mobile marketing to attract new customers to your business, don’t worry – your competitors are already using it and gaining customers instead.

Final thoughts 

Investing in mobile marketing is an investment in brand loyalty. Mobile wallet solutions are also on the rise, and some early adopters have already had great success in using it to increase customer loyalty. Your mobile presence is mostly consistent with your brand’s consumer vision.

Consumers and marketers are rapidly changing as the mobile payment industry closes in North America. According to a report by Forrester Research, in 2015, 27% of marketers and digital business executives plan to start using mobile wallets to connect with their customers.

This mobile payment revolution accelerates the conversion of loyalty programs on your mobile wallets, creating new opportunities and challenges to provide loyalty and rewards solutions that increase customer engagement and program engagement.

A new study published by market research and consulting firm Chadwick Martin Bailey (CMB) found that among mobile let users, 27% are likely to turn to businesses that offer mobile payment capabilities and 18% for mobile frequency if mobile payment capabilities exist.

Purchases will increase. Further, the 2015 Loyalty Report found that 48% of loyalty program members wanted to join loyalty programs through their mobile devices.

While just a few years ago, you didn’t have mobile wallets on your radar as a marketing opportunity, they have now evolved into just a payment tool. Today’s mobile wallets are sophisticated marketing channels that allow for customized content and increased loyalty. If you don’t already have one, why do you need a mobile strategy?

1. Addressing the needs of the customer 

Today’s customers expect offers on their mobile devices: 94 94% of mobile users are likely to save personalized free offers and coupons. This means that if you do not provide them with your mobile wallet to interact with your brand, you will lose the opportunity to increase sales.

The ability to store offers and coupons in your mobile money solutions increases the likelihood of redemption, both online and in-store. If you are trying to reach customers between the ages of 18 and 34, most likely using a mobile wallet, following their wishes will increase your love for the brand.

2. For increasing customer’s loyalty 

Loyalty cards were used to take the shopkeeper to his wallet. He has a mobile wallet, which will allow him to save all his loyalty card information digitally. Forrester Research Inc. According to a recent report, collecting loyalty cards for phones is a mobile let-go customer feature.

By combining the ability to pay digitally with the opportunity to earn rewards of loyalty, your mobile wallet strategy packs an extra punch of benefits to customers, which, in turn, benefits your brand. And the more customer loyalty you target, the more mobile marketing platforms give you detailed information about your customers’ habits and behaviors, giving you enough data to customize your loyalty offers.

3. To overcome challenges

Peer to peer payment app, in general, allow retailers and all providers to retrieve continuous purchase data promptly against a specific customer.

Retailers cannot connect a specific customer with all their operations over time, as a customer with different credit cards and can pay with cash at different times. This is a good thing for retailers for any customer to allow them to view purchase data over time – so adopt store loyalty cards.

4. To drive on-site traffic

Use mobile wallets to raise awareness and enthusiasm for your in-store event or seasonal sale. Use this to give exclusive access to your guests or customers. Create a countdown clock in a nearby area and update it according to the date approaches. Make anticipation by sending a change notice as the event approaches.

5. To Increase Return on Investment

The most significant advantage of mobile marketing is that it is more trackable. You can get valuable information about how many people get saved, just like how many people are protected by a given offer. Being able to track the ROI of any marketing campaign helps you to influence future campaigns the most.

You can send a variety of marketing messages with mobile content, including email, SMS, ads, and mobile web offers, to maximize channels wherever you can reach your audience. It allows customers to ‘tap and ‘saves your suggestions with mobile ads. Even after the offer fur expires, you can continuously update your offer fur to appeal to customers as both Android Foot and Apple Plus allow us to give you unlimited content updates.

6. Growing customer relationship

Got a big annual sale or a VIP-special event? Send accurate or exclusive Send Access of their loyalty card to members of your loyalty program. Create a customized strip image with your latest promotions, such as “VIP Members: Pre-Sales Events Running Now” to drive store or traffic online traffic. Link your website to the back of the pass to take your customers to their desired destination.
Easy checkout

Whether they are shopping for coffee or groceries, getting out of the store without wasting time is essential for today’s busy customers. Every functionality provided to the customers makes them happy, and they are more likely to return. Adopting mobile apps like Wal Pal Pay and Google Pay can help speed things up, which is ideal for people.

7. Increase brand frequency

The mobile money solutions do not only include all of the above principals, but it effectively enhances customer performance for your brand. Americans spend an average of 7.7 hours looking at their smartphones. The sleep factor means that people spend about a third of their day on mobile. If your brand is on their device, it is continually disclosing it.

The marketing term “effective frequency” indicates that the more often a customer comes in contact with your brand, the more likely they are to make a purchase. When you adopt a mobile marketing strategy, you quickly increase the visibility of your brand.

8. Avoiding future risks

As the trend towards personalization and targeting by mobile grows, consumers change their expectations of interactions with their brands. 54% of consumers say a poor mobile app experience will reduce the chances of re-endorsing that business and 27% of consumers say it will give them a negative view of the brand’s products.

Marketers ignore the mobile trend at their risk. The UK retail industry is estimated to lose a potential 6.6 billion GBP due to a lack of mobile investment. Expert warns that, if you’re not using mobile marketing to attract new customers to your business, don’t worry – your competitors are already using it and gaining customers instead.

Final thoughts 

Investing in mobile marketing is an investment in brand loyalty. Mobile wallet solutions are also on the rise, and some early adopters have already had great success in using it to increase customer loyalty. Your mobile presence is mostly consistent with your brand’s consumer vision.




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AUTHOR INFO

Nikunj

Nikunj Gundaniya, Product manager Digipay.guru, one of the leading Digital wallet solutions, which provides mobile finance application development services. He is a visionary leader whose flamboyant management style has given profitable results for the company. He believes in the mantra of giving 100% to his work.

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