The 8 Most Important Search Engine Ranking Factors of 2018

As you all know, Google has been updating its algorithms for the past few years, this is the reason why it is very important to stay up to date and be always aware that keeping in mind the SEO ranking factors in mind It is important to work on website rankings or a new SEO campaign and followed by advantages of search engine optimization.

1. Backlinks

Backlinks are known as one of the most important off-page context factors to calculate any Domain Authority’s authority, and it can definitely help your site rank better in the results of all search engines.

Backlinks are usually placed on high authority and reputation websites, this is just a reference link from your website or your post and it works to gain good reputation and authority.

There are two main types of backlinks that can be used as SEO ranking factors and they can have a different effect on your website ranking, do-follow and no-follow links, both of which are appropriate to avoid penalization Need to be balanced by Google.

-DoFollow links tell search engines that they can follow the link to your website and people can also follow these links, thus you can increase the Domain Authority, the more Dofollow backlinks you get, the more you Linking you to those websites will benefit you and improve your website ranking.

Anchor text is also considered as a very important SEO ranking factor, and it is basically a DoFollow backlink with a targeted keyword. It is possible that someone will allow you to get backlinks from your blog or website.

link tells search engines that only humans can follow these links on your website, but the search engines themselves do not. When you want to link to a website it is mostly used and you do not want to backlink them.

This type of backlinks are also important when you are working on an SEO campaign because you want to look natural to avoid penalizing all your backlinks, make sure that you have a lot of DoFollow because NoFollow Backlinks is for you. Keep things balanced and stay safe.

2. Local factor

In recent years, Google has emphasized the area. Local stores, brands and restaurants take top positions in ranking – even if their content is not that great; However, adhering to SEO best practices is still a good idea. Den Lebson of the local SEO guide explains, “I think local SEO is going to be more like traditional, technical SEO + local stuff.” Basic ranking factors for mobile include:

• Site Crawlablility
• Avoid duplicate content
• Content-targeted keywords
• Constant contact information

If you do not focus on these items, you will not rank well until you are in a non-competitive vertical or geography – even if your customers are under the road.

3.The content is still king

Quality of material
High ranking content deeply refers to the material which covers the broad spectrum of its respective subject. Content must be provided to the user by providing real value and should include attractive visual content to supplement written material. Remember, the quality beats the volume every time. Focus on the value, not the word count.

Content Length
There is no clear rule of thumb in relation to optimal word count for any article, because this topic is different. However, we note that relatively long, more comprehensive content usually gets high ranking. A study conducted by Neil Patel reveals a correlation between content length and top Google search conditions.


This is actually an official ranking factor until August 2014, when it was first announced on the official Google Webmaster Central blog. The official thought was “Security is a upmost priority for Google”. We invest a lot in ensuring that our services use industry-leading security, such as strong HTTPS encryption by default. This means that search, Gmail and Google People who use Drive, for example, have a secure connection automatically to Google. “On October 17, 2017, Google issued another notification, The Ebmastron warned to use the HTTP protocol with those sites, which would users need information on.

Although we have not seen significant impact on SEO for those sites which have migrated to a secure HTTPS encryption, but it is highly recommended that you take your site over HTTPS in future to avoid any accident from Google updates. Go.

5. Brand Power & Social Signals

Branded search provides a strong indication of Google’s search algorithm. A website gets more traffic from branded searches, the more it will be identified by algorithms. In addition, we have seen that social indicators from Facebook, Reddit, Quora, Pinterest and other social sites are also related to search rankings. It is not to say that a strong online social presence alone can run biological traffic. Sites that combine brand power and social signals with the efforts of all other SEO channels can gain more search visibility.

6. Mobile responsive

Optimizing your website and its content for mobile is no longer a substitute, but a requirement. In 2016, Google moved towards mobile-first indexing. This means that Google’s index will primarily crawl the mobile versions of websites rather than their desktop versions. Currently, search metrics are said, there are mobile-friendly solutions in the top 100 most visible domains.

According to Google, if you are still in the process of creating your mobile version then you should not launch your desktop website. Issuing an incomplete mobile version may be a bad Google ranking.

Mobile page speed is also considered as important part for ranking factor. Mobile websites should be loaded in two seconds or less, while desktop sites should be loaded in at least three seconds. (Generally, one-second fastest best practice for more sites on the desktop). Use Page Speed Insights to test your page load time with a structured data testing tool to ensure that there is only one structured markup on your desktop and your mobile site.

7. Embrace utility

It is important for every search marketer to create an easy user experience, and if the user wants to be for a long time, it will help your website to perform better in Google. Here are some technical tips to make sure that your website experience is top-level.

• Site Navigation: Navigation should be clear, logical and easy to use with more important pages highlighted in your design.
• Internal linking: Make sure users can easily navigate from one page of your site to another site. This allows users to find relevant information quickly.
• Visual element: Visual content is more attractive to attach per copy. Videos, infographics and even stock photos help create your user experience and reliability of search.
• Call the action button: The CTA button is an easy, attractive way to disturb your users for action. By buying a product for subscribing to a newsletter or blog, they can be used in a variety of ways.

8. Page loading speed

Google has officially announced that one of the SEO ranking factors is that they are taking this seriously for 2017, the speed of website loading is speed. Each user is expecting a fast loading site with a speed of about 2-3 seconds for loading speed, if your website takes longer than that, then they already have to leave your slow turtle website and click elsewhere Are thinking

Therefore, this is a very important information that influences your conversion rate. Perhaps you are already located in the top 10 search results of your targeted keyword, but people often exit your website because it takes a long time to fully load.

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