Well we are aware of how impactful mobile phones are for this current era. And websites was and still are considered as a new gateway that allow customers to have a better access of your brand, it’s products and the other services with the comfort of being at home or office. So as the small screen trend is quite popular and smartphones is the new key to success.
There is no doubt about the fact that mobile is here to stay and that business in terms to grow and expand further need to begin thinking about the comfort and the possibilities of the mobile users. And we know that a responsive site makes mobile browsing simpler, but the main question that arise here is that why a mobile optimization is a must and most important thing for your business?
We here bring you 7 reasons to justify the need to have a mobile optimized web browser-
Everyone’s on mobile
These days the whole world has gone mobile. So it’s like get in the mobile game or you lose. Everything and everyone is on phone these days. Today 1.2 billion people are accessing the web via mobile and almost 80% of all internet users have a smartphone. So if you don’t have a mobile optimized website then you are surely missing out something.
Right here, right now
People in need of something, don’t really like to wait. Smartphone being their companion comes at rescue for the same. If they can’t reach you through their mobile phones and fails to find your business information and your brand on time, and your business website is not optimized accordingly then you are surely going to lose some big sale.
Google favours mobile responsiveness
Nowadays Google gives preferences to the sites which are mobile optimized in its SERP rankings. And since this year mobile responsiveness has turned out to become mandatory to get Google preference and to acquire organic traffic. With Google’s major algorithm update, the company enacted penalties for websites failing to meet the mobile optimization standards. Have a mobile friendly site if you want to bag some organic traffic and want to stay in long run.
Mobile have Social media referrals
According to a research ratio 91% of mobile internet access is used for social media activities. Social media platforms are growing and evolving with each passing day, making the mobile devices as their primary hub. If your business uses any social media marketing strategies then there is a maximum chance that the incoming traffic is accessing your site via mobile devices. And an unresponsive and not so user friendly site may undo your content marketing and paid advertisement efforts and money. If you want to take an advantage of your social audience then you need to have a site which is designed to catch the social browsing click through.
Your competition has one
Mobile websites have been a part of the ranking race since a very long time. And your competitor do surely have a mobile optimized site even if you don’t have one. That certainly makes them top the search list and also to bag your customer and your clients as well, as the people would definitely go for the site which is user friendly and is optimized accordingly.
Mobile users switch screens
According to a survey it is said that, 90% of people switch their screen to accomplish their needs and goals. That means if a person is having a conversation via desktop, then there is a maximum chance that the user will engage with your site via mobile at some point during the sales process.
Mobile advertising is still underrated
As mobile does offer an incredible opportunity for brand differentiation, it also offers a great opportunity in advertising returns as well. According to a survey Americans spend 24% of their time on mobile, yet there is only 8% of ad spending goes towards mobile advertising. That clearly states $25 Billion opportunity gap. Current time is the prime time to invest in mobile advertising and for that you need to have a responsive and user friendly website.